Why Multi-Account Selling Works
Selling on Facebook Marketplace with a single account limits your reach. Every account has a geographic radius. Every listing competes with your own other listings for visibility. Serious sellers and agencies run multiple accounts to cover more ground.
The challenge is managing them all. Different accounts need different AI personalities, different product catalogs, different pricing rules. Logging in and out of multiple Facebook profiles to configure each one is time-consuming and error-prone.
How PilotAgent's Multi-Agent System Works
On PilotAgent's Professional and Enterprise plans, you can create multiple AI agents within a single dashboard. Each agent operates independently with its own:
- AI profile and personality including business name, tone, language, and greeting style
- Lead database with captured buyer contact information
- Negotiation rules and pricing policies
- Conversation history in Chats
Listings are shared: all your agents answer from the same Listings page.
Setting Up a New Agent
From your PilotAgent dashboard, open All agents in the sidebar and press Add Agent. Then choose the new agent at the top of the dashboard and configure its profile in AI settings using the Profile Builder. Give it a name, set the business details, communication style, and policies.
Each agent connects to a different Facebook account via the Chrome extension. When you install the extension on a browser profile, you assign it to a specific PilotAgent agent by pasting that agent's Agent ID. Messages from that Facebook account are handled by that agent's AI configuration.
Switching Between Agents
Your dashboard shows all agents in one view. You can:
- See response counts and activity across all agents
- Switch between agent dashboards to view individual leads and conversations
- Update any agent's configuration without affecting the others
- Pause or resume specific agents independently
Use Cases
Resellers with multiple storefronts: Each storefront gets its own agent with its own product focus. A furniture reseller might have one agent for living room items and another for outdoor furniture, each with different negotiation rules.
Agencies managing client accounts: If you manage Marketplace accounts for multiple clients, each client gets their own agent. Their leads stay separate, their AI personality matches their brand, and you can report on each account individually.
Geographic expansion: Set up agents for different cities or regions. Each agent is tuned to the local market with appropriate pricing and pickup locations.
Who Has Access to Multi-Agent
Multi-agent management is available on the Professional plan ($20/month, 2 agents), the Enterprise plan ($50/month, up to 5 agents) and the Enterprise+ plan (from $149/month). Enterprise+ comes with a custom number of agents, set up with you. Enterprise and Enterprise+ also include webhook integrations.
The Starter plan includes a single agent.
Getting the Most Out of Multi-Agent
Name your agents clearly. Use names that tell you which account or client they belong to at a glance.
Keep your listings up to date. All your agents answer from the same Listings page, so add every account's items there and remove them as soon as they sell.
Check leads across agents regularly. The dashboard makes it easy to see which agents are generating the most leads and which might need their configuration adjusted.