Why Webhooks Matter for Marketplace Sellers
Capturing leads is only half the job. The other half is getting those leads into the system where you actually work, whether that is a CRM like HubSpot, a project management tool like Notion, or even a simple Google Sheet.
PilotAgent's webhook integration sends your captured leads to any external system the moment they are captured, in real time, with no manual export required.
What is a Webhook
A webhook is a URL that receives data automatically when something happens. Think of it as a notification that carries information. When PilotAgent captures a lead from a Facebook Marketplace conversation, it sends that lead's details to your webhook URL instantly.
You do not need to be a developer to use webhooks. Services like Zapier, Make (formerly Integromat), and n8n let you create webhook URLs with a few clicks and route the data wherever you want.
Setting Up Webhooks in PilotAgent
From your PilotAgent dashboard, go to the Webhooks section. You will need:
- A webhook URL from your receiving service (Zapier, Make, or a custom endpoint)
- Select the events you want to send (new lead captured, conversation completed, etc.)
- Test the connection using the built-in test button
PilotAgent sends lead data in a structured JSON format that includes:
- Buyer name
- Phone number
- Email address
- Physical address
- The listing that generated the lead
- Timestamp of capture
Common Integrations
Google Sheets
Use Zapier to create a webhook that adds a new row to your spreadsheet every time a lead is captured. Each column maps to a lead field. Your spreadsheet updates itself in real time.
HubSpot
Route leads directly into your HubSpot contacts. New leads become new contacts with all their information pre-filled. No manual data entry.
Slack or Email Notifications
Get a Slack message or email alert every time a high-quality lead comes in. Useful for time-sensitive inventory or high-value items.
Custom CRM or Database
If you run your own system, point the webhook at your API endpoint. PilotAgent will POST the lead data in JSON format that you can parse and store however you want.
Retry Logic
Network issues happen. If a webhook delivery fails, PilotAgent does not just drop the data. It retries the delivery with exponential backoff, giving your receiving system time to recover. You can see delivery status and retry history in your dashboard.
Who Gets Webhooks
Webhook integrations are available on the Enterprise+ plan ($149/month). If you are on a lower tier and need webhook access, you can upgrade from your dashboard.
The Big Picture
Webhooks turn PilotAgent from a standalone tool into a connected part of your sales pipeline. Leads flow from Facebook Marketplace conversations into your AI agent, through PilotAgent's CRM, and out to whatever system you use to close deals, all without you touching anything.